Reputational engineering
Who needs Reputation Manager?
Reputation Manager can be addressed to public and private figures, profit and no-profit organizations.
There are a few business areas that can be mostly prone to perceive their image as critical:
Social and political area
Institutions
Local Authorities
Public figures
Politicians
Services Business
Car agencies and repair
Freelances
Fashion Agencies
Tour Operators and Travel agencies
Sport centres, Gyms and Spas
Hotel and Food Industries
Product Companies
Pharmaceutical Companies
Hi-tech Business
Car manifacturers
The business units involved both directly and indirectly in the reputation management are:
- Marketing Area: taking the most out of web information, knowing customers’ tastes and promoting focused advertising strategies
- Commercial Area: defyning correct selling strategies.
- Customer Care Area: estimating real customer satisfaction during assistance.
- Press and Public Relation Area: for Press Officers, PR, Media Relation and New Media.
- Web Area: for Business Web Masters
- Board of Directors: having the correct automatic instruments to monitor business image.
Reputation Manager can be addressed to anyone who can take advantage of the followings:
- Measurement tool for Marketing campaigns: Reputation Manager can improve marketing actions assessment (press reviews, conventions) through prompt analysis of customers’ reactions.
- Support CRM actions: Reputation Manager can increase you business power to take immediate action in case of delicate trials and problems through knowledge of updated users’ opinions.
- Benchmarking Process and Market Research Support: your business can monitor trends and strategic needs to define your target customer profiles. Our system can support the analysis of your competitors’ commercial strategies and give you their complete profile.
- Recruiting Support: Reputation Manager can give you feedback on candidates’ interest and background.