Reputation manager

Reputation Manager

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+39 02 928501

REPUTATION MANAGER is a leading Italian company highly specialized in the analysis and monitoring of web contents about products, brands and executives.

Since 2004 Reputation Manager core business has been the innovation in web research. It is the first company in Italy to define the innovative concept of Reputation Engineering.

As Research Institute it is considered as a landmark for university training programs  of the new analysis methodologies for the web 2.0.

REPUTATION MANAGER digital strategy is based on  Monitoring and analysis In order to improve strategic communication

In 2011 Reputation Manager won  the Innovation Prize Awarded by the President of Italian Republic, Giorgio Napolitano.

In 2012 Reputation Manager has introduced AudiSocial Tv®  the first Italian Observatory on the Social TV, then it created WebPolitics Observatory that measures  the influence of the Italian politicians on the web. Reputation Manager created My Reputation®, this is the first site which can help people to monitor their own digital identity.

In 2013, in collaboration with  Ventura Research Institute and Redds institute, Reputation Manager provided the online reputation analysis for the TV Show “Reputescion” broadcasted on La3 station tv and conducted by Andrea Scalzi.

Distinguishing elements of Reputation Manager

High qualification on reputation subjects and social media monitoring

Reputation Manager is the result of a high qualification on reputation and impact measuring for brands, products, services, and also on the study of dynamics and interaction and behavior of surfers on social media.

Intervention oriented analysis

Analitic instruments are created to support the strategic intervention on channels.        The analysis points at the strategic guide lines to intervene on web according to the different necessities of the client: communication, marketing, customer care, building up a digital identity, brand identity, brand protection.

Technological leadership and continuous innovation
Since 2004 Reputation Manager develops its own innovative technologies and methodologies for the analysis and the multichannel management of online content, to monitor and manage the reputation and presence on web. Many of our innovations are novelties in Italy.

Wide experience on web 2.0 issues

Projects in different areas of web 2.0: reputation analysis, opinion gathering, webanalytics, CRM integration, B2C portals, B2B portals, SEO, SEM, ASP services, usability, user outlining, integrations with VOIP solutions.

Development and research  
Research and development are very important areas for the company. 30% of our resources are working on research and innovation projects.  


Andrea Barchiesi

Andrea Barchiesi is the CEO and founder of Reputaton Manager. He is one of the best expert in Italy on Web Intelligence applied to marketing and communication.

Andrea Barchiesi defined the meaning of reputational engineering. He combines interdisciplinary methodologies that transform the digital relationships in a measurable science. He is well known as opinion maker especially for training programs of the new analysis and methodologies  for the web 2.0. He teaches  in university/master programs.

Andrea Barchiesi is also the author of “Web Intelligence and Psycholinguistics”: a new methodology that combines the two disciplines in order to produce an innovative tool to enhance the effectiveness of marketing and communication through the study of the emotional dimension hidden behind the language used in online conversations.

He writes in several national papers (Gruppo Sole24 ore, Class Editori, Gruppo NewsPaper) in which he tries to spread the  digital culture and promotes it as key asset for the companies.

Tg1 Economics: Andrea Barchiesi, CEO of Reputation Manager, talks about social TV 

Reputation Manager won  the National Innovation Prize on June 2011 

LA7 channel: Strategies, analysis and creation of digital identity 

TG5 News channel: How to erase false and negative news in order to protect the online reputation


Reputation Manager S.r.l. single-member company
Cod.Fisc./P.IVA 0756941 096 7 Registro Imprese di Milano - R.E.A. MI-1967717 - Capitale Sociale € 71.450,00.= i.v.
All rights reserved.
Authorize the use of my personal data. Art. 13 of law 675/96

ISO9001 In 2014 Reputation Manager was certified UNI EN ISO 9001:2008 with no irregularities.

Reputation Manager S.r.l. has been founded by a group of IT professionals specialized in consulting and solutions, working since 2004 on Online Reputation and Web Intelligence projects.
Our goal is promote growth and development of business throught processes, management and technological innovations. Highly specialized in online reputation and brand monitoring Reputation Manager is the result of top grade specialization in issue related to reputation and measurements of impacts related to brands, products and services. We use and enforce most innovative technologies and pattern to deserve excellence and usability solutions. Many of the innovations are novelties for the italian panorama.

360° Experience in web 2.0 Execution of projects in different areas of the web 2.0: Reputational Analysis, collecting opinions, web analytics, CRM integration, B2C&B2B portals, SEO, SEM, ASP services, usability, users profiling, VOIP solutions integration.

Research & Development Research & Development is a primary goal in our mission. 30% of our resources work on reserach and development projects.

Reputation Manager Headquarter Via Gabriele D'Annunzio, 27 - 20016 Pero (MI) Italy Tel: +39 02 928501 Fax: +39 02 92850190 E-mail: