Lesione della reputazione

Reputation Damage

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Personal reputation and company reputation

Personal or company reputation can be damaged or slandered, and this is has been defined by italian law:

“The tort of interference with the right to personal identity occurs when there is distortion of the actual identity or alteration, blur, challenging the intellectual, political, social, religious, ideological, professional property; the existence of the crime of diffamation occurs when such damages are achieved through the offence of reputation” (Court of Cassation, pen. 06.12.1992, 849).

The breadth of the damages to personal identity is proportional to the diffusion of the damaging contents and to the fact that these get in touch with a great number of people, since reputation is defined as the image an individual gives to community.

Increasing damaging contents

In the Internet channel, the risk of damaging content spread is higher than in traditional media because contents themselves can be posted over and over again during time, exposing the subject involved to permanent reputation damages.

At the moment there is no specific law for internet slander, so it is now prosecuted as a severe press slander (comma 3).

Internet slander

Internet slander

In the internet slander the most difficult thing is identifying the physical place in which the offence has been committed: since it can’t be considered the place of perception of the defamatory content, which changes according to user position, it is instead identified with the place of content release, that could well be even in a foreign country.  

Legal support and slander cases

How can we cope? In a recent decree (Cass. Pen. Section V sent. 4741/00) on a competence conflict, Court of Cassation has determined that to identify the Competent Judge “it will be necessary to consider the address of the online newspaper in which the defamatory article appeared” (from

This position takes into consideration the quality perception of the slander, which doesn’t take place at the moment of the diffusion of the message, but at its reception by readers (affecting their opinion on the “victim”); on the other hand though it seems not to consider the spread power of the content in the net. A defamatory news can be brought to other online channels with an even bigger audience than the originary, so to produce a sort of damage reiteration, able to persist even after the reconnaissance of the first author.

In legal assistance procedures in reputation slander and damage it is becoming more and more important to rely on digital technologies support and analysis methods able to prevent potentially damaging contents (such as brands or companies willing to fight quickly against these cases) or able to create a map of all contests presenting the damaging content, estimating a risk index of further propagation.


Reputation Manager S.r.l. single-member company
Cod.Fisc./P.IVA 0756941 096 7 Registro Imprese di Milano - R.E.A. MI-1967717 - Capitale Sociale € 71.450,00.= i.v.
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Reputation Manager S.r.l. has been founded by a group of IT professionals specialized in consulting and solutions, working since 2004 on Online Reputation and Web Intelligence projects.
Our goal is promote growth and development of business throught processes, management and technological innovations. Highly specialized in online reputation and brand monitoring Reputation Manager is the result of top grade specialization in issue related to reputation and measurements of impacts related to brands, products and services. We use and enforce most innovative technologies and pattern to deserve excellence and usability solutions. Many of the innovations are novelties for the italian panorama.

360° Experience in web 2.0 Execution of projects in different areas of the web 2.0: Reputational Analysis, collecting opinions, web analytics, CRM integration, B2C&B2B portals, SEO, SEM, ASP services, usability, users profiling, VOIP solutions integration.

Research & Development Research & Development is a primary goal in our mission. 30% of our resources work on reserach and development projects.

Reputation Manager Headquarter Via Gabriele D'Annunzio, 27 - 20016 Pero (MI) Italy Tel: +39 02 928501 Fax: +39 02 92850190 E-mail: